What's Inside the Playbook
Six comprehensive chapters covering every aspect of digital marketing for NZ businesses — from strategy to execution.
Marketing Strategy & Budget Framework
How to set realistic goals, allocate budget across channels, calculate expected ROI, and build a 12-month marketing roadmap. Includes NZ-specific budget benchmarks by industry.
SEO for NZ Businesses
Technical SEO checklist, local SEO (Google Business Profile), keyword research frameworks, content strategy, and link building approaches that work in New Zealand's competitive landscape.
Google Ads & Paid Search
Campaign structure best practices, keyword match type strategy, negative keyword lists, bidding strategies, quality score optimisation, and NZ-specific ROAS benchmarks by industry vertical.
Social Media & Content Strategy
Platform selection framework, content calendar templates, Meta Ads setup, organic vs paid strategy, B2B vs B2C playbooks, and measuring social media ROI beyond vanity metrics.
CRO & Landing Page Optimisation
Conversion rate benchmarks by industry, landing page anatomy blueprints, A/B testing methodology, form optimisation, mobile UX patterns, and page speed impact on conversions.
Analytics, AI & Marketing Automation
GA4 setup and reporting, key event configuration, AI tools for content and campaigns, email automation workflows, lead scoring models, and building a marketing dashboard that actually drives decisions.
NZ Marketing Benchmarks Inside
Real data points from the playbook that help you measure your performance against NZ industry standards.
Who This Playbook Is For
Business owners who want to understand what their agency should be doing — or what to do in-house
Marketing managers who need a structured framework to plan and execute campaigns
Startups and SMEs spending $2k-$50k/month on marketing who want better returns
E-commerce brands looking to reduce CPA, improve ROAS, and scale profitably
What Makes This Different
NZ-specific data
Not US or UK benchmarks — actual NZ market data and case examples
Actionable frameworks
Templates, checklists, and step-by-step processes you can use immediately
No sales pitch inside
Pure strategy content. Written by practitioners, not copywriters
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