PPC Platforms We Manage
Maximizing conversions across key ad platforms
Google Ads
Meta Ads
YouTube Ads
Bing Ads
Amazon Ads
Looker Studio
Working on top platforms across industries
Discovery & Research
We start by analyzing your business goals, target audience, and competition to establish a solid PPC foundation.
Campaign Setup & Structuring
We build a performance-ready account architecture designed for scale, precision targeting, and high relevance.
Designing optimized campaign and ad group structures for maximum efficiency.
Creating compelling ad variations and assets for improved CTR and quality score.
Ongoing Optimization & Testing
We actively monitor and optimize campaigns using performance data, testing, and advanced automation strategies.
Reporting & Strategy Evolution
We deliver transparent reports, interpret performance insights, and refine strategies for sustained growth.
Comprehensive reporting on KPIs like conversions, cost per lead, ROAS, and overall campaign health.
Where Google Ads Budgets Actually Get Wasted
These are the budget killers we find in almost every Google Ads account audit.
1. Broad Match Keywords Burning Cash
Most accounts use broad match by default, matching irrelevant searches. A plumber bidding on "plumber" shows for "plumber salary" and "how to become a plumber." Negative keyword lists are empty or haven't been updated in months.
What we do: Restructure match types, build negative keyword lists, and review search term reports weekly.
2. No Conversion Tracking (or Wrong Tracking)
Google can't optimise what it can't measure. We see accounts "optimising for clicks" because conversion tracking was never set up, or tracking button clicks that aren't real leads. Without proper tracking, Smart Bidding has no signal to work with. See our analytics and reporting service for proper setup.
What we do: Set up proper conversion tracking — form submissions, phone calls, purchases — with correct attribution.
3. One Campaign Doing Everything
A single campaign targeting all services, all locations, all audiences. Search, Display, and Shopping lumped together. Budget spread so thin nothing gets enough data to optimise. Google needs at least 30 conversions per month per campaign to run Smart Bidding effectively.
What we do: Campaign segmentation by service, location, and funnel stage so budget goes where it converts.
4. Landing Pages That Don't Match the Ad
Ad says "Free Quote in 24 Hours" but the landing page is a generic homepage with no form above the fold. Quality Score drops, CPC rises, conversion rate tanks. Google literally grades how well your landing page matches your ad — and charges you more when it doesn't.
What we do: Build dedicated landing pages that match ad copy, with clear CTAs and fast load times.
5. Set-and-Forget Management
Campaign launched 6 months ago, never touched since. Bid strategy outdated, no A/B testing, search terms report never reviewed. Google keeps spending, results keep declining. PPC isn't a set-it-and-forget-it channel — it needs weekly attention.
What we do: Weekly optimisation — bid adjustments, ad copy testing, search term mining, budget reallocation.
SaaS Lead Generation: The Google Ads Playbook
Campaign structure for B2B SaaS — search vs display allocation, demo vs trial targeting, and the keyword strategy that reduces cost per qualified lead.
Service Business PPC: The Local Lead Generation Playbook
Location-targeted campaigns for service businesses — geo-bidding, call tracking, and the ad schedule that matches when customers actually search.
Construction & Roofing: Contractor Leads
Google Ads for trades, service area SEO, and GBP review domination.
Tools & Platforms We Work With
Google Ads
Meta Ads
Shopify
WordPress
GA4
Ahrefs
Semrush
Screaming Frog
Google Ads
Meta Ads
Shopify
WordPress
GA4
Ahrefs
Semrush
Screaming Frog
Google Ads – Frequently Asked Questions
Get answers to common questions about our Google Ads and PPC services.
Unlike SEO, Google Ads can drive immediate traffic to your website. Most clients see initial results within the first week of campaign launch. However, optimal performance typically takes 4–6 weeks as we gather data and optimize campaigns based on performance metrics. Our team continually refines your campaigns to improve results over time.
Effective PPC budgets vary based on your industry, competition, and goals. For most businesses, we recommend starting with a minimum of $2,000/month in ad spend to gather sufficient data for optimization. However, we work with clients across budget ranges and can develop a strategy that maximizes results within your specific budget constraints. We'll provide transparent recommendations based on your competitive landscape and objectives.
We measure success based on your specific business goals, not just clicks or impressions. For e-commerce clients, we track metrics like ROAS (Return on Ad Spend), revenue, and conversion rates. For lead generation clients, we focus on cost-per-lead, lead quality, and conversion rates. We implement comprehensive tracking to monitor phone calls, form submissions, and other valuable actions. Our regular reporting provides complete transparency into performance metrics and ROI.
We typically recommend a minimum 3-month commitment to properly establish, test, and optimize your campaigns. This allows sufficient time to gather data and implement strategic optimizations. After this initial period, we offer month-to-month agreements with a 30-day notice period. Our client retention is built on performance and results, not restrictive contracts.
We provide comprehensive monthly reports detailing key performance metrics, insights, and strategic recommendations. You'll also have access to a real-time dashboard to monitor campaign performance at any time. Additionally, we schedule regular strategy calls to discuss performance, address questions, and align on upcoming initiatives. Our team is always available for ad-hoc reporting or questions between scheduled reports.
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